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Subject: Avos and strategy (was: avos)

Avos and strategy (was: avos)

From: Touillaud Nicolas <>
Date: Mon, 15 Dec 2003 18:01:00 +0100

>-----Message d'origine-----
>De : Fox
>.. I think its rediculous that you've bought the hardware but they want you
>pay for the software plugins to use it. If his OS makes use of those peices
>of hardware without people paying money to archos then thats probably what
>the deal is. I say boohoo to archos for doing something like that to begin

Boohoo !!! :D

On the other hand, why criticizing a marketing decision ? Archos is here to
make profit, not for the benefit and comfort of human beings isn't it ?

They chose to sell a piece of code instead of a piece of hardware.
I see at least 4 advantages:
-mass production of the "internal extentions" (cost reduction for them)
-simpler internal and external design (and the consumer may find it
practical not to plug something more on the unit)
-easier selling procedure: no shipping, stocks (and stock management),
-and... frustration ! The ultimate feeling leading to consumption ! You can
see the card reader, but cannot use it: AARRGGHHH !!! :)

The only drawback is that their limitation is software only, so it can be
easily broken. The solution for this is legal...

Rockbox is only using the hardware (by the way, thank Jörg for the great
work on video playing), it's not unlocking something locked on purpose.

If all this give the product bad reputation or if they don't sell enough
plugins to balance theirs accounts, it is Archos' problem...
But since the price of the hardware activated by the plugins is already in
the selling price: no risk, selling plugins is all benefit. Remember the
Ferengis in Star Trek DS9 ? Too long to explain, but they would aprove...

It's up to the consummer to decide if he want to buy such a product. With
this sort of (expensive) devices, the consumer is most of the time aware of
the situation.

Of course, it's just my point of view,
Received on 2003-12-15

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